Introduction
Socalthrives on events — premieres, launches, galas, festivals. But without the right marketing strategy, even the most impressive event can fade into obscurity. At…
Introduction
Public relations has come a long way from faxing press releases to newsrooms. Today, PR lives at the intersection of traditional media and digital…
Introduction
Social media changes faster than almost any other marketing channel. What worked two years ago is outdated today, and what’s trending now could be…
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